While the RAP includes initiatives like promoting employment, cultural awareness and procurement opportunities, examining its approach reveals massive areas for further development.
ReconciliACTION Score

Reconciliation Action Plan Pros:
- Quarterly reports to all staff and senior leaders on RAP progress.
- Annual public reporting of RAP achievements, challenges and learnings.
- Submission of the annual RAP Impact Measurement Questionnaire to Reconciliation Australia (September annually).
- One staff member identifies as an Aboriginal and/or Torres Strait Islander person.
- Development and implementation of an Aboriginal and Torres Strait Islander recruitment, retention and professional development strategy.
- Development of an Aboriginal and Torres Strait Islander procurement strategy .
- Investigation of Supply Nation membership to increase procurement opportunities.
- Employees raised donations and volunteered for Aboriginal health services and Tribal Warrior during the annual Global Month of Caring.
- Seven Steps to Reconciliation program completed by employees, including RAP Working Group and senior leadership.
Reconciliation Action Plan Cons:
- Limited Indigenous Representation: Only one (identified) Aboriginal and Torres Strait Islander person on the RAP Working Group may limit diverse perspectives. (Expedia Group has more than 19,000 employees worldwide, with approximately 300 in Australia.)
- Self-identification has been utilised in the past to inflate reporting figures and facilitate Indigenous identity fraud… but the fact that Expedia Group allows self-identification but only 1/300 staff ticked the box, is pretty sad…

- The strategy for recruitment, retention, and professional development will not be implemented until June 2025.
- The RAP does not specify exact financial commitments for Indigenous procurement, making it difficult to measure financial impact.
- While there are volunteer initiatives, the document lacks detailed information on specific pro bono services offered to Indigenous communities and amount of donations raised.
Conclusion
Despite the well-intentioned goals outlined in Expedia Group’s Reconciliation Action Plan, the lack of concrete results in key areas such as Indigenous employment and financial commitments to Indigenous businesses is concerning.
And the extended timelines and vague targets further question the effectiveness of their reconciliation efforts.
Therefore, foor genuine progress, Expedia Group must demonstrate measurable outcomes and a more immediate impact on Aboriginal and Torres Strait Islander communities.
| Who | Reconciliation Claim | Barayamal Score | Public Score |
|---|---|---|---|
| RAP Our vision for reconciliation is one where the cultures, knowledge and histories of Indigenous Australians are accessible, understood and appreciated by all Australians. | 2/5 | 2.4/5 | |
| ASIC | RAP Ensuring that Aboriginal and Torres Strait Islander peoples can access the financial system and experience positive financial outcomes. | 3/5 | |
| Reflections Holiday Park | RAP Reflections will develop opportunities for cultural expression and celebration while delivering social, cultural and economic outcomes for Aboriginal communities. | 1/5 | |
| KPMG | RAP Guided by our purpose to ‘Inspire Confidence, Empower Change’, we are committed to placing truth-telling, self-determination and cultural safety at the centre of our approach. | 2/5 | 1/5 |
| Whitehaven Coal | RAP Promises Indigenous employment, economic opportunities and cultural engagement initiatives. | 1/5 | |
| IMB Bank | RAP Promises to foster meaningful relationships and create opportunities for Aboriginal and Torres Strait Islander communities | 1/5 | |
| Expedia Group | RAP Promises to foster reconciliation by enhancing relationships, respect and opportunities through targeted initiatives and measurable outcomes. | 1/5 | |
| BlackRock | RAP Commits to reconciliation through transparency, employment and community support. | 1/5 | |
| NSW Office of Sport | RAP Commits to advancing reconciliation through sport. | 1/5 | |
| HSBC | RAP Aims for Indigenous banking inclusion and developing supplier diversity. | 1/5 |
