Organising raffle car sweepstakes can be a great way to raise money for your organisation but if you don’t know the right techniques for boosting interest and promoting participation, your raffle car event may end up being a flop.
Here are seven easy tips to help maximise entries and ensure your fundraiser is successful.
Spread the Word Through Social Media
Social media is a great way to spread the word about your raffle car sweepstakes.
Post regularly on all your channels, including Facebook, Twitter, Instagram and more. Use high-quality images and catchy captions to highlight the best features of your sweepstakes and be sure to include a link to where people can purchase tickets.
You can also partner up with influencers in your space to get more eyes on the event!
Create a Count-Down Calendar of Events
Posting a count-down calendar of events to your social media channels will help create a sense of urgency and anticipation for the big day.
This is a great way to keep excitement around your sweepstakes going, while helping people be mindful of when they need to enter.
As the days approach get closer, posts can contain information about purchasing tickets, prizes available and more!
Write and Distribute Press Releases
Leverage your local media by writing and distributing press releases that highlight your sweepstakes.
Most newspapers and broadcast stations are always looking for something newsworthy so make sure you provide enough content to make your story interesting to their audience.
Take photos of the car or related items, write an interesting ‘hook’ and encourage people to enter.
Utilise Local Influencers to Promote Your Sweepstakes
Reach out to Tastemakers, celebrities and local influencers who can help to spread the word about your sweepstakes.
They may be willing to promote it if you offer them incentives such as raffle entries or a share of the prize.
Most often, they will also require compensation for their time and effort.
Utilising local influencers can be a great way to exponentially increase the reach and entries of your sweepstakes by tapping into a new audience base.
Offer Incentives for Referrals or Refreshing Participants’ Pages for Views
Entice participants to refer their friends and social contacts to join the sweepstakes by offering incentives like additional entries or a special discount on your products.
You can also encourage them to refresh their pages or watch a promotional video for extra views that convert into entries.
Giving out an extra entry for every view keeps people involved and drives more opportunities to enter, encouraging those who are eager to win but may be too busy or distracted by other things.
Tips Raffle Car:
- Utilise social media platforms to spread the word about your raffle car sweepstakes, using high-quality images, catchy captions, and links for ticket purchases.
- Collaborate with influencers in your niche to increase visibility and attract more participants.
- Create a countdown calendar of events and share it on your social media channels to generate excitement and urgency.
- Write and distribute press releases to local media outlets, including interesting hooks and visuals to catch their audience’s attention.
- Provide incentives for referrals, such as additional entries or special discounts, to encourage participants to invite friends and social contacts.