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Background

So I’m having trouble getting people who aren’t Aboriginal to understand the reciprocal nature of our business.

Problem

I launched my business and I wrote down that a portion of my sales would go back to communities I’ve worked in and still keep in touch with.

Strategy

We believe if it’s not giving back to the community then it’s not good business.

Result

Huge backlash from non-Aboriginal business advisers. They couldn’t understand why I would do that. It’s just something I’m struggling with at the moment

Indigenous vs Western Entrepreneurship

#IndigenousvsWestern #FirstNations #Indigenous #business #mindset #culture

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