3% Pledge

The 3% Pledge

A measurable commitment to First Nations economic participation. Starting at 3%.

Aboriginal and Torres Strait Islander people are 3.8% of Australia’s population, yet First Nations businesses and founders still face structural barriers to capital, procurement, lending and investment. The 3% Pledge sets a clear minimum benchmark: dedicate at least 3% of relevant investment, lending, procurement, opportunities or visibility to genuine First Nations businesses and communities. This is not charity — it is an accountability framework.

The gap, in one chart

Share of population (First Nations)3.8%
Share of institutional investment today<1%
The pledge benchmark (minimum)3%

$50B+ — 3% of funds under management across the listed super funds below. Australia’s super system held $4.33T at 30 June 2025; a literal 3% equals about $129.9B across the system, or $91.2B of the $3.04T in APRA-regulated assets. APRA statistics.

$4.33Tin Australia’s super system at June 2025 — 3% is about $129.9B; APRA-regulated assets were $3.04T, making 3% about $91.2B
$0median VC funding to Indigenous ventures, while VCs raised a record $1.4B
3% → 4%the Commonwealth’s Indigenous Procurement target from 1 July 2025, rising toward 4% by 2030 — the pledge extends the benchmark to capital
One pledge, four doorways

Every organisation has a 3% to give

The pledge began with venture capital in 2020, expanded to superannuation and the banks, and now applies to any organisation. Choose the doorway that matches your balance sheet — then commit to a staged pathway toward 3%.

Super funds

Investment

Work toward 3% of funds under management supporting First Nations businesses — a natural next step beyond your RAP.

3% of FUM
Venture capital

Capital

Work toward 3% of committed capital backing Indigenous ventures and founders, reported annually.

3% of the fund
Banks

Lending

Set 3% investment and lending targets for Indigenous economic development across your book.

3% of lending
Every organisation

Spend & visibility

Dedicate 3% of procurement, opportunities or visibility to First Nations people and businesses.

3% of spend
The directory

Where the institutions stand

Publicly tracked, updated as commitments land. A Reconciliation Action Plan is noted — but only a pledge with a number counts as pledged.

Directory expanded and reviewed 5 August 2026. Each specifically named organisation appears once in the directory that best matches its primary role. Status reflects reviewed public information; only a measurable public commitment counts as pledged.How statuses are assessedReport an update

Superannuation funds

3% of listed funds’ FUM ≈ $50B+ 9 organisations
FundFUM (approx.)3% commitmentStatusChannelsTake action
AustralianSuper$410B+$12.3B+Invitation open
Australian Retirement Trust$370B+$11.1B+Invitation open
Aware Super$210B$6.3BInvitation open
UniSuper$166B$5.0BInvitation open
Hostplus$134.5B$4.0BInvitation open
Cbus SuperIndustry super fund$110B+$3.3B+RAP, no pledge
HESTA$105B+$3.2B+Invitation open
Rest Super$105B$3.2BRAP, no pledge
CSCCommonwealth Government superannuation$80B+$2.4B+Not publicly committed

Figures are indicative, based on the latest publicly available fund-reported figures at time of review; where a fund reports “over” or “approximately”, we apply the same wording and calculate 3% on the stated figure. Final amounts are confirmed with each organisation at onboarding. See the open letter.

Venture capital firms

Median funding to Indigenous ventures: $0 5 organisations
FirmReported capital / portfolio scale3% illustrationStatusChannelsTake action
Blackbird Venturesportfolio value, not fund size$9.9B*$297MInvitation open
Square Peg CapitalUS$3BUS$90MInvitation open
AirTree Ventures$2.0B$60MInvitation open
Main Sequence$1.0B+$30M+Invitation open
OneVentures$1.0B+$30M+Invitation open

*Blackbird’s $9.9B is reported portfolio value, not committed fund size; figures mix AUD and USD as reported (USD marked) and are illustrative only. Context: the $0-median press release and SmartCompany’s coverage.

Banks

3% of investment & lending for Indigenous economic development 7 organisations
BankReconciliation positionStatusChannelsTake action
ANZRAP in placeRAP, no pledge
Commonwealth BankRAP in placeRAP, no pledge
WestpacStretch RAP 2025–2028RAP, no pledge
NABRAP in placeRAP, no pledge
Macquarie GroupRAP in placeRAP, no pledge
Bank AustraliaCustomer-owned; nearly $17.5B assetsFirst Nations Strategy 2023–2030Strategy, no pledge
Great Southern BankCustomer-owned; $21.1B group assetsInnovate RAP 2026–2028RAP, no pledge

Anyone can act: email a big bank with a pre-written message in two minutes.

Public asset owners and investment corporations

A sovereign and state-capital pathway to measurable First Nations allocation 4 organisations
OrganisationAssets managed (approx.)3% illustrationStatusChannelsTake action
Future FundAustralian sovereign wealth fund$337.2B total$10.1BStrategy, no pledge
QICQueensland Government-owned investment manager$137B+ AUM$4.1B+RAP, no pledge
TCorpNSW sovereign investment manager$118.6B AUM$3.6BNot publicly committed
VFMCVictorian public-authority investment manager$103B FUM$3.1BNot publicly committed

Figures are indicative and based on the latest official organisation-reported values available at review.

Fund managers and private markets

3% of relevant new Australian mandates or capital deployed 6 organisations
ManagerReported scale3% pathwayStatusChannelsTake action
IFM InvestorsGlobal private-markets managerA$263.6B AUMNew Australia-focused private-market deploymentStrategy, no pledge
Australian EthicalEthical investment manager and super trusteeA$14.08B FUMRelevant FUM or new mandatesRAP, no pledge
BlackRock AustraliaAustralian arm of a global asset managerUS$13.9T global AUMRelevant Australian private-market mandatesRAP, no pledge
Vanguard AustraliaInvestment manager and super trusteeA$89.6B Australian ETF AUMRelevant Australian mandatesDeveloping RAP
PerpetualGlobal asset managerA$227.5B AUMNew Australia-focused capitalNot publicly committed
Pinnacle Investment ManagementMulti-affiliate investment platformUS$135.1B affiliate FUMParticipating affiliate mandatesNot publicly committed

Global figures are labelled where an Australia-only figure was not publicly available; pledge denominators are confirmed during onboarding.

Investment gatekeepers

Manager searches, shortlists and mandates determine which opportunities reach institutional capital 4 organisations
AdviserAdvisory scaleGatekeeper commitmentStatusChannelsTake action
JANAInstitutional investment adviserA$1.3T+ institutional FUAFirst Nations options in manager searches and shortlistsNot publicly committed
Frontier AdvisorsInstitutional investment consultantA$850B under adviceFirst Nations options in manager searches and shortlistsNot publicly committed
MercerInvestment consultant and delegated managerUS$16.2T global AUAFirst Nations options in manager searches and mandatesRAP, no pledge
WTWRisk, insurance and investment adviserGlobal advisory networkFirst Nations options in manager searches and shortlistsNot publicly committed

Each commitment should be measured against a published baseline and reported annually.

Insurance

Investment allocation plus underwriting, risk capacity and supplier commitments 6 organisations
InsurerMarket reachFirst Nations positionStatusChannelsTake action
QBEGeneral insurer and reinsurerUS$35.85B investments and cashStretch RAP 2026–2029RAP, no pledge
IAGGeneral insurance groupAbout A$17B annual GWPPublished RAP term ended June 2025Not publicly committed
SuncorpTrans-Tasman general insurerA$15.0B FY2025 GWPInnovate RAP 2024–2026RAP, no pledge
Allianz AustraliaGeneral and life insurer4M+ Australian customersInnovate RAP 2026–2028RAP, no pledge
TALSpecialist life insurer5M+ customersInnovate RAP 2025–2027RAP, no pledge
AIA AustraliaLife, health and wellbeing insurer3.1M+ customersPublished RAP term ended December 2025Not publicly committed

Insurance scale metrics differ by business model and are shown only as context.

Government financiers

Guarantees, cornerstone commitments, blended finance and project co-investment 4 organisations
FinancierFinancing capacityFirst Nations frameworkStatusChannelsTake action
CEFCAustralian Government climate investorA$33B+ availableAdvisory committee and investment screeningNot publicly committed
NAIFNorthern Australia development financierA$7B facilityIndigenous Engagement Strategy required per projectRAP, no pledge
Housing AustraliaNational housing financierA$10B liabilities capDedicated HAFF First Nations streamNot publicly committed
Export Finance AustraliaAustralian export credit agencyA$2.1B financed in FY2025Supports First Nations exportersNot publicly committed

Public mandates differ; the 3% mechanism should be defined against eligible new commitments or deployment.

Cross-sector convenors

Organisations able to move whole member networks 2 organisations
OrganisationReachExisting initiativeStatusChannelsTake action
Philanthropy AustraliaNational philanthropy peak bodyAbout 800 funders and organisationsFirst Nations Funders NetworkNot publicly committed
Business Council of AustraliaPeak body for major employers120+ chief executivesRaising the Bar: 3% procurement targetProcurement target only

Existing procurement and funding initiatives are shown separately from a Barayamal 3% capital pledge.

From the open letter to super funds

What a 3% commitment delivers

Five outcomes, straight from Barayamal’s open letter to Australia’s superannuation funds.

1

Stronger, more sustainable returns

Backing organisations that prioritise social and environmental results alongside financial performance.

2

Culturally appropriate employment

Enabling Indigenous Australians trapped in poverty to establish prosperous futures for themselves and their communities.

3

Direct community impact

Investment drives business expansion and job creation in regional and remote areas as well as cities.

4

Environmental stewardship

Indigenous-led stewardship is strongly linked to protecting Country, biodiversity and long-term environmental management.

5

Closing the gap

An enormous contribution to closing the wealth gap — actively helping to decolonise wealth in Australia.

A story worth telling

30,000 years of innovation — the world’s first bakers, the oldest aquaculture at Budj Bim, David Unaipon on the $50 note. Your members will get it.

Take the pledge

Three steps to a public commitment

1

Commit

Board-level sign-off on a staged pathway toward 3% of relevant investment, lending, procurement, opportunities or visibility.

2

Publish

Announce the target and baseline publicly. We list your organisation in the pledge directory above.

3

Report

Share progress annually against the 3% Pledge impact measurement framework — independently visible, RAP-compatible.

Individuals: you don’t need a boardroom. Historical Super Fund petition, email a bank, or join the selfie wall.

Request a confidential scoping call

A 30-minute call to define your baseline, eligible asset classes, tier and first-year reporting pathway. We confirm scope, then list your organisation in the directory above.

Request a scoping call Choose a Do Gooder action Prefer email? Write to d.foley@barayamal.com.au — we confirm scope, baseline and directory listing.
A pathway, not a leap

Pledge tiers

Start where you are and climb. Every tier is public, baselined and reported annually against a clear starting point.

Bronze

Publish your baseline and a 12-month target.

Silver

Reach 1% of relevant investment, lending, procurement or visibility.

Gold

Reach the full 3% benchmark.

Black Excellence

Exceed 3%, with independent annual reporting.

Verification standard

What counts — and who checks

Pledges count spend and investment directed to businesses that are at least 51% First Nations owned and controlled (consistent with the Commonwealth Indigenous Procurement Policy) or ORIC-registered, with Supply Nation or community verification where relevant. Genuine ownership, not black cladding. Progress is reported annually against a clear baseline and made independently visible via IndigiReviews.

Accountability

Claims get scored. Pledges get counted.

Barayamal’s ReconciliACTION board already rates 190+ organisations on whether their reconciliation claims hold up. The 3% Pledge plugs into the same accountability engine — via IndigiReviews — so a pledge is never just a press release.

Browse the ReconciliACTION scores
ReconciliACTION sampleBarayamal / public score
Google2/5 · 2.4/5
ASIC3/5
KPMG2/5 · 1/5
BlackRock1/5
HSBC1/5
Whitehaven Coal1/5
Questions boards actually ask

FAQ

Why exactly 3%?

Aboriginal and Torres Strait Islander people are 3.8% of Australia’s population (ABS, 2021). 3% is a clear minimum benchmark and it mirrors the Commonwealth’s Indigenous Procurement Policy, which sets a 3% target from 1 July 2025, rising toward 4% by 2030. The pledge extends that same, already-accepted benchmark to capital, lending, procurement and visibility.

Is this charity?

No — it’s an accountability framework and an investment thesis. Organisations that prioritise social and environmental outcomes alongside financial performance can build stronger, more sustainable returns, and Indigenous-led stewardship is strongly linked to protecting Country, biodiversity and long-term environmental management. See the capital constraints research.

We already have a Reconciliation Action Plan.

Good — the 3% Pledge is the natural next step. A RAP states intent; the pledge attaches a number, a baseline and annual reporting. No Australian super fund with a RAP has yet publicly committed to investing directly in Indigenous businesses.

How is progress measured?

Through the 3% Pledge impact measurement framework, with annual public reporting and independent visibility via IndigiReviews and the ReconciliACTION scores. Read the framework.

What counts as a First Nations business?

At least 51% First Nations owned and controlled, consistent with the Commonwealth Indigenous Procurement Policy, or an ORIC-registered corporation — with Supply Nation or community verification where relevant. Genuine ownership, not black cladding. Barayamal can help verify during onboarding; see Dean Foley on black cladding.

3% is where reconciliation
becomes arithmetic.

Institutions: request a scoping call to define your baseline and pathway. Individuals: take a 60-second action. Either way, you move the number.