We believe that First Nations Entrepreneurship can change the world for the better

Firms touting questionable sustainability credentials can reap financial benefits but potentially undermine genuine First Nations and reconciliation advancements…. And just as the environmental movement has seen its share of “greenwashing,” the push for First Nations rights and reconciliation has given rise to a new concern: “blakwashing.” What is Blakwashing? Blakwashing refers to companies falsely or

In recent years, we have seen a growing trend towards governments and companies promoting their social and environmental responsibility. And in order to counteract deceptive and inaccurate marketing in the realm of environmentalism, a term known as “greenwashing” was coined, which pertains to companies making false or inflated assertions regarding their environmental practices to enhance